What is Customer Engagement?

Customer engagement is the process of a company building a relationship with its customers to increase brand loyalty and awareness. Can do this through marketing campaigns, new content developed for and placed on websites, and outreach through social media, mobile, and wearable technologies, among other things.

You must be wondering, why is it essential to nurture your customers?

Customer interactions are critical to a company’s success. Customer relationships, like personal relationships, must be nurtured and developed. When businesses build great relationships with their customers, they can get loyal customers, positive word of mind, and even more sales.